Branding Strategies for Healthcare Professionals

The dynamic evolution of life has inevitably affected the healthcare systems generating significant changes thus bringing about a need for healthcare branding. A 2015 study found out that nearly 90% of baby boomers and older adults use mobile technologies to find and share health information. Patients also use social networks for physicians’ recommendations. 

Globally, there are approximately 2.46 billion social network users, and the numbers continue to rise. Doctors and healthcare professionals can incentivize on this overwhelming use of  mobile technology to further expand their business, stay in touch with current patients and inform the public through social media platforms. 

MedPiper Technologies and JournoMed in association with The Katalyst are conducting a webinar on the various Branding Strategies Healthcare Professionals can use to further build their practice and develop better relationships with their patients and clients. 

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The event will be held on 27th November, 2021, Saturday at 11 am. Participants can join by registering for it here. For more details, participants may contact Soumya T.S at E-Certificates will be provided to all the participants. 

The list of speakers at the event include

  1. Mr. K P Sai Vikkram, Founder and Principal Solution Architect, The Katalyst
  2. Ms. Sagorika Bose, Lead Business Operations and Growth, MedPiper Technologies Pvt Ltd. 

The webinar will focus on how healthcare professionals can create a powerful brand to strengthen their daily medical practice and strategies to build a perfect resume. The webinar will also include discussions on the importance of social networking for Doctors, Nurses and Healthcare Professionals which can help fortify their hospital reach and make the public aware about various healthcare concerns. 

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